Davines s.p.a - via Ravasini 9/A - 43100 Parma (Italy) - Tel. +39 0521.965611 - Fax +39 0521.292597
Colour has by far always been a cornerstone for beauty, an element able to give like nothing else can the look and charm to a woman. For this reason it is fundamental that the results obtained in the salon can be chosen and the correct colour application enhanced and maintained over time.
In response to this need Davines dedicates Glorifying Hair Care System, the new product range that highlights the characteristics of any type of coloured, bleached or highlighted hair. The efficacy of the range is based on the synergic action of its active ingredients (polyphenols and carotenoids) enriched with ingredients of natural origin, resulting not only in enhancing shine but also prolonging the colour’s vitality thanks to the deep anti-age action.
GLORIFYING
SHIMMERING SHAMPOO
with polyphenols for coloured hair
We created this creamy shampoo for coloured, bleached and highlighted hair to reduce colour loss, protect hair from UV damage and increase hair luminosity. The shampoo’s creaminess makes it particularly hydrating and softening. We formulated it with Polyphenols from Sunflower Extract for their anti-free radical and antioxidant properties. Delicate Surfactant derived from Oat Amino Acids cares for the scalp, while Wheat Proteins provide protective film-forming properties.
GLORIFYING
ANTI AGE / SHIMMERING PAK
with polyphenols for sensitized coloured hair
This treatment mask for particularly sensitized coloured, bleached and highlighted hair has a strong anti-age action that prevents hair ageing and, thanks to a low pH, allows a perfect closure of the hair shaft to help lock in cosmetic colour. Polyphenols from Sunflower Extract were added for their anti-ageing action, and to protect the hair from UV damage and colour loss. We also introduced Omega 6 Fatty Acids (derived from Sunflower Oil) to the formula for their strong anti-free radical and anti-age action. They are also fundamental to hair’s health and beauty.
GLORIFYING
COLOUR PROTECTIVE TREATMENT / LEAVE IN
with polyphenols for coloured hair
This leave-in conditioner for all hair types, coloured, bleached and highlighted protects hair from damage caused by solar rays and keeps hair colour luminous over time. We formulated it with Polyphenols from Sunflower Extract for their anti-free radical and antioxidant properties. Wheat Proteins provide a protective film-forming action, while both Panthenol and an Olive Oil derivative help to hydrate and smooth hair, leaving it silky and easy to comb.
GLORIFYING
SHIMMERING / SILKENING SERUM
with Omega 6 for coloured hair
This shine-enhancing, lightweight serum is perfect as a finish. Omega 6 Fatty Acids (derived from Sunflower Oil) are fundamental for the
health and beauty of hair and help to provide a strong anti-free radical and anti-age action. We added Jojoba Oil to soften hair and a UV filter to protect hair colour.
GLORIFYING
ANTI AGE ELIXIR
with carotenoids for sensitized coloured hair
Our chemists specifically created this additive to offer anti-age colouring for “mature”, coloured and bleached hair. It is also indicated as an anti-age pre-shampoo treatment for coloured hair which is particularly sensitized, dehydrated and porous, and is suitable for medium-fine sensitized hair, as the excess product is removed by shampooing, and thus doesn’t weigh the hair down. It works by creating a protective film, which is able to contrast the damaging effects of free radicals while preventing ageing of the hair structure and reducing hair colour loss. Colourless Carotenoids provide an anti-age action while antioxidant properties are derived from Omega 6. Our formula also includes Sunflower Oil for its anti-age and hydrating properties as well as Vitamin E. Jojoba Oil softens the hair.
GLORIFYING
PRE COLOUR TREATMENT
scalp protective
A protective fluid to be applied to the scalp before the colour service.
The formula has been enriched with OGT (oxygenated glycerol triester), which, in combination with allantoin and glycerin, prevents the creation of irritative and sensitizing phenomena which can arise during the colour service.
Dermatologically tested.
GLORIFYING
POST COLOUR TREATMENT
colour locking
A foam post colour conditioning treatment, enriched with polyphenols derived from the sunflower extract, perfect for all types of coloured hair.
It maintains and fixes the colour thanks to a wheat protein with film-forming properties, which protects the colour at length inside the hair structure.
It contains Omega 6, polyunsaturated fatty acids with strong antioxidant properties.
The product’s acid pH favours the closure of the scales, blocking the colour inside, thus giving treated hair extraordinary shine. It fixes the post-service colour in the salon and reduces colour loss over time. The creamy mousse formula allows for easy application and makes the hair manageable and easy to comb.
CREDITS:
hair: Angelo Seminara
colour: Edoardo Paludo per
photographer: Andrew O'Toole
make-up: Denise Rabor
stylist: Leticia Dare
Davines presents NÁTTÚRA, the first collection of Angelo Seminara.
A tribute to the nature of Iceland, the land where the ice joins fire, a return to primitive origins; where the power of the landscape explodes its essential colours in an image of light and chromatic facets that creates a harmony of unique contrasts.
The NÁTTÚRA woman is ethereal and diaphanous, an expression of the serene and peaceful strength of a goddess who stands above space and time. A beauty that does not need to be seductive as it embodies the essence of nature.
Wind, fire and ice: these are the primal forces that move her akin to a Nordic legend of dragons, enchanted forests and snowy landscapes. Her colours are as warm, pure and enveloping as those that are created by the spring and summer light.
COLLECTION FLAMBOYAGE
This is an innovative colour technique that produces an amazing effect. Having identified the natural hair base, Flamboyage tends to enhance reflects by working on different sections of the haircut using the new colour tool, Flamboyage Meche. This is an adhesive strip to be used just like a work surface: hair sections remain secured to it so they can be treated quickly and in an extremely creative way. The possibility of isolating a random amount of hair in a single quick movement enables you to create distinctive detail or different colour tones throughout the length. Flamboyage Meche's great versatility produces natural- looking end result, even when using brighter, more inventive nuances. Flamboyage is a technique that can easily be repeated, making the colourist's work extremely simple and fast, whilist offering unprecedented creative freedom. Flamboyage is the only technique that can enhance natural colours by spontaneously blending bright and saturated tones, to create super-rich reflect patterns all along the hair lenght
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