Colour changes through innovating aesthetic codes and newest technological possibilities, answering to client wishes and expectations. DEMERAL follows this thought and presents to you a new colour that looks at future: LE CROMIE "Colouring Treatment" Perfect reflected equilibrium - covering - clearing - right depth of colour - extreme brightness. All that: 1-To work with safety and comfort of the hair. 2-To have the opportunity to suggest to the customer a new system of colouring. 3-To express as well as possible the hairdresser's creativeness. 4-To interpret new trends of fashion. 5-To have new acquaintances.
CHARACTERISTICS: -It allows to make lighter as much as 3 tones ( 4 - the most bleaching series) according to the catalyst volumes used; -It radiates hair with light thank to the new pigment "light-reflector"; -It assures longer endurance and resistance of nuances to the light and shampoos; -The nuances saturation can be increased with intensifiers 0,430-0,400-0,600; -It allows to cover white hair as much as 100%; -It improves hair cosmetic peculiarities thank to the cationic units agent protective; -The soothing effect of jojoba oil avoids skin burning or irritation, during the development time,; -The newest system of support assures the best adherence to the capillary fibre during the development time.
The FOUR NEW PLUS A technological partnership through a steady scientific research. 1-The light-reflector pigments. This new kind of pigments, contained in the colour formulation "Le Cromie", is qualified to select and capture part of the white light and to reflect it. So hair are irradiated with light, assuring chromatic effects and the greatest covering of white hair. 2-The "protection" system The exclusive formulation, enriched with precious synergetic units, allows "Le Cromie" to make a cosmetic-colouring action of great efficacy. In fact the cationic units (protective agents) penetrate into the hair's depth during the colouring and cover with a protective film which, besides increasing the colour duration, gives a silken and brilliant result. These units make their action the last ten minutes of development time. 3-The soothing system. Jojoba oil, contained in the formulation, carries a good soothing action avoiding skin burning or irritation during the development time. 4- The support system. The new creamy support system allows the best adherence and penetration of "light-reflector" pigments to the hair during the development time. This support gives the best easiness in mixing the colour with the catalyst. LE CROMIE A multi-protective Colour treatment with light-reflector pigments, jojoba oil and cationic units. MIXING: Mix in a suitable shaker 50 ml (1/2 tube) of desired nuance with 75 ml of catalyst to 20-30-40 volumes ( 1: 1,5). For the most bleaching series, the dilution ratio is 50 ml of nuance with 100 ml of catalyst to 30-40 volumes (1:2). APPLICATION: With a brush apply on the dry and unwashed hair. The product must be in a such quantity to assure the covering of white hair. If the percentage of white hair is more than 60 % we advise to apply first on the fore zone. If the percentage of white hair is less than 60%, start the application from the back top. COLOUR DEVELOPMENT TIME: Colour treatment to 20 vol.=35 minutes Colour treatment to 30 vol.=40 min. Colour treatment to 40 vol.=45 min. RINSING: When the colour waiting time is ended, emulsify carefully and rinse till when the water will come back quite limpid. Make a shampoo and a treatment post colouring.
THE CHOICE OF CATALYST ACCORDING TO THE DEGREE OF DESIRED BLEACHING The best results depends from a correct pre-colouring diagnosis, specially the choice of the colour and the catalyst, according to: - natural base of beginning; - degree of desired bleaching; - percentage of white hair; - remaining colour of lengths and tips.
THE COLOURER ADVISES 1- For refreshing colour, developing time on the lengths and tips will be fixed from the colour fading degree: -lengths and tips are only opaque: make up for 5 minutes; -lengths and tips middling faded ( 1 tone) : make up for 15 minutes; -lengths and tips very much faded ( 2 tones and more) make up for 35-40 minutes. 2- If the lengths and tips fade easily, use the technique of adding up some more colour. 3- If hair are very much sensitised and faded, make a preliminary pre-pigmentation. 4- For colour refresh of lengths and tips formerly coloured, you must never use a mixture with catalyst higher than 20 volumes. 5-In case of hair coloured darker than the nuance desired, you must reduce old colours molecules with a preliminary alkaline treatment or with "Gommage Colour". AIR Movemet System AIR - "Movement System" is studied for sensitised hair, that frequently occur today to the hairdressers'. Such a movement system makes the best of reducing substance action which allows to obtain soft and natural movements and waviness, assuring the structure integrity of the sensitised hair. This movement system allows a great stylistic versatility. MAIN CHARACTERISTICS AND ADVANTAGES 1- Movement system does not damage the capillary structure. 2- Does not contain tioglicolico-acid and ammonia but a complex extraordinary affinity with the capillary fibre. 3- It allows movement systems on more difficult hair too. 4- It gently reduces the sulphur links to form soft and natural waviness. 5- The lasting result is obtained without exploiting the capillary structure.
DECOLORANTS
DY COLOUR ANTI - RED Characteristics: DY-COLOR ANTI-RED is a bleaching powder to a progressive, rapid bleaching action. It bleaches max till 5-6 tones. Mix DY-COLOR ANTI-RED with Olicrem to 20-30-40 volumes, you obtain a creamy and wrapping bleaching mixture which, during the developing time, does not swell and crumble on the hair stalk because it always keeps an optimum humidity state. It is ideal for: - All kinds of decolouration; - Bleaching action strengthened for meches and hair light-strokes make in the open air - For extreme effects of bleaching or for working on darker bases. - Box of 450 gr.
DY COLOR COMPACT ANTI-RED Characteristics: DY-COLOR ANTI-RED COMPACT is a bleaching powder, no-volatile, with a slow and progressive action for bleaching till to 4-5 tones. Mix DY-COLOR ANTI-RED COMPACT with Olicrem to 10-20-30-40 volumes, you obtain a bleaching very consistence mixture which allows a development very progressive and controlled.
It is ideal for: - All kinds of reducing old colours molecules - For effects of shaded bleaching and for working on clearer base. Formula of high adherence. Compact and no-volatile formula, the powder does not disperse in the air. - For bleaching in occlusion. - Box of 450 gr.
GLI AVVOLGENTI
Standard Series ( 13 Nuances ) Characteristics: There are gel of semi-permanent colourings, ready to use . Thank to their specific formulation made with SC/2 they have contemporaneously a restoring and colouring action. Ways for use: 1- Wash hair and pad it; 2- Apply the product starting from the hair back zone contemporaneously on the roots, lengths and tips; 3- Avoid to apply directly on the skin; in case of stains remove them with shampoo and cotton; 4- Development time from 5 to 20 minutes according to the intensity reflection desired; 5- Don't use heath sources during the development time; 6- When the development time is finished, add tepid water, emulsify and rinse a lot; 7- Don't shampoo the hair. Colour resistance is variable second to the capillary porosity, from 3 to 4 shampoos.
Range of action:
Direct colouring, without ammonia and oxidizer. Ideal for reflecting and toning up natural and coloured hair, it last until 4 shampoos. It produces to natural hair colour intensity and camouflages white hair until a presence of 20-30%. Treatment action for a new vitality hair. Perfume smelling fruit. Little bottle of 125 ml. with neck and stopper.
Nuances: Mediterranean Black - Middle Brown - Golden Copper Dark - Warm Copper - Deep-red Mahogany - Violet - Golden Sand - Dark Brown - Clear Brown - Sweet Copper - Deep red - Very deep Red - Deep Golden.