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GOSSIP & NEWS
November 2008 | 27 Nov 08 | A CREATIVE STYLING CONCEPT BY MAHOGANY LONDON AND FORMULATED BY ALFAPARF MILAN
 It takes a hairdresser to know exactly what hairdressers want, and it takes formulating expertise to take that further. The creative brilliance of Mahogany, one of the UK’s leading salon groups, has joined hands with ALFAPARF, Italy’s most prestigious professional hair-care company to produce a product line that allows for hundreds of styling options, with maximum styling versatility in minimum time. S4U – STYLE FOR YOU encompasses the design know-how of the world’s most fashion forward cities; Milan and London. Designed and formulated by ALFAPARF’s renowned laboratories with the creative force of London’s Creative Team at Mahogany, the S4U collection offers the style savvy consumer and the industry’s session stylists the ultimate in concise, multi-functional styling products.
With six key products within the S4U line, Mahogany and ALFAPARF have created a product range capable of creating a multitude of styles, with each product functionally designed to achieve various looks:
• Multiple new generation resins which allow hair to be styled and restyled without losing its freshness and which expand product versatility
•Refreshing unisex fragrance with top notes of mandarin, lemon and bergamot, which allows for mixing or overlapping of individual products
•UV protection
•Cosmetic ingredients that leave hair with a great look and a great feel
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| 27 Nov 08 | A CREATIVE STYLING CONCEPT BY MAHOGANY LONDON AND FORMULATED BY ALFAPARF MILAN
It takes a hairdresser to know exactly what hairdressers want, and it takes formulating expertise to take that further. The creative brilliance of Mahogany, one of the UK’s leading salon groups, has joined hands with ALFAPARF, Italy’s most prestigious professional hair-care company to produce a product line that allows for hundreds of styling options, with maximum styling versatility in minimum time. S4U – STYLE FOR YOU encompasses the design know-how of the world’s most fashion forward cities; Milan and London. Designed and formulated by ALFAPARF’s renowned laboratories with the creative force of London’s Creative Team at Mahogany, the S4U collection offers the style savvy consumer and the industry’s session stylists the ultimate in concise, multi-functional styling products.
With six key products within the S4U line, Mahogany and ALFAPARF have created a product range capable of creating a multitude of styles, with each product functionally designed to achieve various looks:
• Multiple new generation resins which allow hair to be styled and restyled without losing its freshness and which expand product versatility
•Refreshing unisex fragrance with top notes of mandarin, lemon and bergamot, which allows for mixing or overlapping of individual products
•UV protection
•Cosmetic ingredients that leave hair with a great look and a great feel
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Nei giorni 9 e 10 novembre si è svolto a Roma, presso l’Hotel Summit, l’incontro tecnico-stilistico tenuto dal gruppo LLONGUERAS per LISAP. Alla presenza di oltre 30 clienti, gli stiliti Josè Antonio Garcia e Miguel Matas hanno presentato la loro nuova collezione. Tagli moda attuali dai colori moderni e brillanti hanno entusiasmato il pubblico che ha avuto la possibilità, al termine della presentazione, di approfondire queste tecniche attraverso lavori pratici su testine. Nel corso di queste 2 giornate è stata presentata Lisap Splasher, la nuova crema colorante multifunzionale 100% ammonia free: con il valido supporto del tecnico Manolo Ottaviani, sono state spiegate nel dettaglio le caratteristiche di LISAP SPALSHER ed è stata data grande importanza ai metodi di utilizzo di questa colorazione. Infatti, su tutte le 9 modelle presenti, è stato applicato LISAP SPALSHER: sono stati creati splendidi effetti moda utilizzando le 6 nuance di questa nuova colorazione.
