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October 2009

TREVOR MITCHELL in Russia	30 Oct 09
Trevor Mitchell at the National Hairdressing Championships of Russia Trevor Mitchell, of Trevor Mitchell International, Southampton, and his art director, Nick Maqrtin, were recently invited to judge the National Hairdressing Championships of Russia in St Petersburg. Thousands of spectators turned up to support the 1,500 competitors and Trevor and Nick were both hugely impressed by the array of talent on show and the commitment of the Russian hair industry in investing and promoting the vent. Said Trevor: “It says something about how the UK is valued by the Hairdressing Federation in Russia that two British judges were chosen as the only judges from outside the organization. I was told that they respect and recognise our integrity and honesty and twe have been invited back again in 2010. Nick and I were lost for words at the intensity of the energy around us. The hairdressing on display was nothing short of world-class.”
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DAVINES: Hair spa wellbeing space

29 Oct 09

A new wellness philosophy has increasingly interested more and more people worldwide. The SPA boom is the most evident demonstration of this, but these aren’t the only places where people can obtain gratifying experiences.

Even hairdressing salons, in fact, can rightfully be considered as spaces where clients can enjoy genuine wellness experiences, where the pleasantness of the same is combined with the results of the treatments.
This has been demonstrated by Davines, a high-profile cosmetics company, and pioneer of the Hair SPA concept, with the creation of its Natural Tech Awakening and Relaxing lines, aimed towards a global attention of the client via an experience of sensory care and wellness, using the distinctive and characteristic elements of a real SPA (aromatherapy, the use of essential oils, massage rituals, personalised routes).
Davines can now offer hairdressers a tool to transform their salons into a Hair SPA.

A comfortable space, perfect to experiment defined beauty routes, in total tranquillity, with a gestural expressiveness and attention which up to now has only been reserved for body care in wellness centres. The development of a salon wellness area, via the installation of Hair Spa Wellbeing SPAce, isn’t just destined to have a positive impact on those who benefit from the treatments, but it also increases the salon’s visibility and prestige, making it appear as an exclusive location where to regenerate oneself with a real experience of wellness and relax... precious and essential.

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Nuovo accordo per BolognaFiere

28 Oct 09

BOLOGNAFIERE S.P.A., ATTRAVERSO LA SUA PARTECIPATA SOGECOS S.P.A., HA RAGGIUNTO UN ACCORDO FINALIZZATO ALL’ACQUISIZIONE DELL’INTERO CAPITALE SOCIALE DI COSMOFARMA S.R.L.

“SoGeCos s.p.a. si proietta ad avere - sottolinea Aureliana De Sanctis, Amministratore Delegato di SoGeCos s.p.a. - il controllo del mercato della cosmetica nei suoi diversi canali distributivi, arrivando a presidiare non solo il settore della profumeria, della cosmesi, dell’acconciatura, dell’estetica, delle spa e delle unghie, ma anche il canale farmaceutico, che nell’ultimo anno ha messo a segno una crescita del 3,8%, dimostrando di saper rispondere alle richieste del mercato. Con 1.387 milioni di euro la farmacia individua un canale interessante rappresentando più del 15 per cento del mercato cosmetico nazionale”.

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Nasce InterCHARM MILANO

28 Oct 09

Nasce InterCHARM MILANO, la fiera dedicata al settore Profumeria, Cosmetica, Acconciatura, Istituti di Bellezza, Nail Care e Packaging.

La prima edizione in programma dal 18 al 20 settembre 2010 in Fieramilanocity.
InterCHARM MILANO, in virtu’ dell’accordo raggiunto tra Gruppo Reed Exhibitions e Fiera Milano, raccoglie il testimone di Wellness SPA&Beauty Exhibition per organizzare a Milano un evento focalizzato sulla bellezza a tutto tondo, punto di incontro per i professionisti dei settori Profumeria e Cosmesi, Capelli, Istituti di bellezza, Nail Care e Packaging. Fra i punti di forza della nuova manifestazione, la collocazione a Milano, capitale internazionale della moda e del design, a settembre, mese “caldo” del pret-à-porter, che vede un calendario fieristico denso di appuntamenti “fashion” e che ogni anno richiama in città un vasto pubblico di celebrities, stilisti, make-up artists, hair stylist e professionisti da tutti i settori ad esso collegati. E proprio nel cuore di Milano si svolgerà InterCHARM, nei centralissimi Padiglioni di Fieramilanocity, con un progetto sulla bellezza a 360°, che vedrà spazi espositivi, eventi e show, pensati per proporre a professionisti e aziende il contesto migliore per far incontrare le specifiche esigenze dei vari settori. Grande importanza verrà data alla formazione e all’aggiornamento professionale, con un ricco programma di seminari, congressi e dimostrazioni pratiche per un panorama a tutto tondo su trend e novità.

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