HAIR SWAN
The revolutionary forbice to three blades!
Inventor and leader of the mark Hair Studiomario, the stylist Tuscan Mario Stagi has recently envoy to point a professional tool from the revolutionary characteristics.
A walk everything in escalation that of Hair Studiomario, the group been born in 1980 by a modern and brave idea of Mario Stagi. A success that has always conquered in the time an increasing number of partners, so much that currently counts 50 of them. Beside Stagi in a run more and more inserted in the world of the image, the two partners historical Fred Pieraccini (artistic manager) and thin Enzo Bonaf (Manager I develop saloon), suppor tati from the Creative Team. Ser spoils photographic, you unthread of fashion, publicity, television: over twenty years of artistic experience and technique, to the service of the woman you/they are synthesized today and represented by an object that it will revolutionize the same way to intend the cut.
THE IDEA
We are speaking of SWAN the forbice been born by a genial intuition of Mario Stagi. It tells this intention the stylist viareggino: “Already from years, from when that is the fashion imposes light cuts and unthread, I used the scissors in traditional way, in a way all my, that allowed me to reach optimal results. Then you/he/she is done wide the idea to place side by side three blades that allowed me of ‘to enter the hair, ottendendo of the fantastic lightness with an only simple gesture. In short if Vidal Sassoon in the years ‘70 have freed the woman from the cotonatura, Swan the free one from the heaviness of the hair.”
THE PROJECT
“So the project Swan was born - continuous Mario Stagi - that Fred Pieraccini, Enzo Bonaffini and I have introduced to Franz Maier (Manager Divisione Saloon Wella Italia) and to Holger Thiessen (Responsible Department of Internal Revenue and Administration for Tondeo), which have welcomed him/it with enthusiasm recognizing the great innovative strength of it”. Of here a job of search of the correct materials and a debugging of the design you/he/she was born supported by the architect Marco Moriconi, to which I/you/they are followed test that has given more and more perfect results up to that actual, that can be considered insuperable. To this point the project is complete, ready to turn himself/herself/themselves into real opportunity for many hairdressers, so much that Tondeo (distributing officer of the utensil with Wella) he is preparing to face an extraordinary flow of applications. “To offer to all one service to 360° degrees - it says Stagi - the throwing will be accompanied by a series of didactic materials of support.”
THE PERFORMANCESS
Who better of his/her inventor, can you/he/she list the performances of Swan? “To use these scissors - it says Stagi - it means to enter an unpublished dimension of the cut. Extremely versatile, 70 is lent to% of the hair, offering great technical and stylistic advantages. Eccone some: maximum liberty to space between forms and different volumes, possibility to realize those lines destrutturate that more they make tendency, greater ductility of the hair during the fold and of the styling, optimization of the times of execution of the cut, considering that the technical Swan doesn't ask for the passage of the full pre-cut, facility of understanding of the method and consequent possibility to transmit him/it to the colleagues and the collaborators.
They don't miss then any lapels, not negligible, on the plan of the profitability. For instance: the originality and the comfort of Swan favor the fidelizzazione of the client, without forgetting that the created style can turn into vehicle of sale recommended for what it concerns the products of styling and finish. You/he/she is not finally excluded that, with the time, some saloons can find their characterization and their proper plus in the use of the tool.”
Swan is the inspiring motive for the choreographies and the suits realized by the stylist Vanessa Di the Sol for the team Hair Studiomario, protagonist of the alternatives Hair Show on March 3 to the Rosamond Theatre in Chicago and on March 10-11 in the Building of the Congresses in Bologna, on the occasion of the Cosmoprof.
It doesn't stay whether to attend the imminent throwing to enter the magic world of the lightness created by Hair Studiomario with Swan.
THE NS T AND R V THE SS T Á.
Something is changed. And you/he/she has given life to a new language in the universe coiffure. It is this the ‘revolution of Mario Stagi, founder, together with Fred Pieraccini and Enzo Bonaffini of the Hair StudioMario. His/her give hands and from his/her mind, and from the precious collaboration with Wella and with the architect Marco Moriconi, Swan was born, a forbice that twists the system of traditional cut and riempie the heads of lightness. “Because there is only a thing that penalizes the head of hair - he/she affirms Mario Stagi - or rather the heaviness”. But with this invention the problem is resolved. Swan - the forbice ‘swan, from the delicate and sinuous form a great deal - it is endowed with three blades and used in vertical it assures amazing results leaving the liberty to space in the forms and in the volumes to the hairdresser. “The line of cut - he/she explains the hairstylist inventor of the forbice - indefinite volutamente and the consequence he/she remains it is a smaller rigidity in the volumes and a greater femininity. But the most amazing thing they are the soft lines: cutting the hair with Swan (swan), in fact, the so-called ‘is gotten effect clay, the locks they become malleable and mouldable and they facilitate the management of the moves of volume. Another effect of my forbice is that mechanical ‘, that allows the creation of ‘splinters similar to feathers that allow the volumizzazione or the devolumizzazione of the mass of the hair, in base to the select form.
And then it needs to also consider the optimization of the times of execution: with Swan it is not necessary to perform a pretaglio full with the classical forbice and then to personalize unthreading with razor or with toothed forbice, in fact my forbice allows to directly reach the final result.”
Been born by the constant and impassioned search of new techniques, Swan cannot simply be defined a forbice: “Swan is a very beautiful object, a noble animal, but above all it is an object thought for the beauty of the woman”, he/she still explains Mario Stagi.
Pure energy, therefore, that he assembles in the three revolutionary blades. “They are taken twenty years to invent her/it it - continuous Stagi - and I/you/they have departed from my experience. I/you/they have gotten used for a long time to cut the hair with the inverted wrist. Nothing excites more me. And so, together to Enzo and Fred, I have decided to also upset the forbice, that traditional, discovering a new universe. Then found the position, it missed the tool. There is now. And from now you/he/she can start a new ‘it was for the profession, through the discovery of an universe everything new: Swan, in fact, multiplication the expressive potentialities of the hairdresser.”
Behind so much creativeness and imagination, in truth, there is a method. Rather: a passion. “What stimulates us is the ‘woman: when it enters saloon an extraordinary energy he immediately develops that pushes us to the stylistic search. And it is from this great passion that is born every creation of ours: from those stylistic to those purely techniques as our forbice.”
Swan, meanwhile, has also inspired the choreography of the shows of Hair Studio Mario organized for the alternatives Hair Show to Chicago on March 3 on the occasion of the Chicago Midwest Beauty Show 2002 and for those of 10 and of March 11 to the Cosmoprof (while the suits are taken care of by the emergent stylist Vanessa Di the Sol), “where - as he/she explains Mario Stagi - he/she is seen the ugly duckling that turns him into the most beautiful swan....”
