AXENIA, the mark SOCO devoted to the professional coloration and the technical services of the saloon, has become wealthy of a new collection cut and color for the Spring / Summer 2007 Axenias Lab Collection, ‘' LIFE STYLE TRENDS ': 5 looks that represent all the facets of today's woman, contemporary, classical, athletics, free style and glamour. A look for every occasion realized by Tony Di the Judge for Soco with the colors of the line Axenia Lab Collection
The Great Novelty 2007 And COLORTONE
From the experience of the Laboratories of Search SOCO is born a new range of coloration semipermanente Tone on Tone that enriches the range of products for the coloration signed AXENIA
Technology and nature meet him to give life to a technical product from the performances entusiasmanti in the total respect of skin and hair.
Taking in loan from the nature begins active that guarantee hydration protection and brightness to the hair and asking to the search to develop to the best the technical performance of the product without interfering on the integrity of the hair the new AXENIA Free Colortone was born.
Axenia Free Colortone is an innovative coloration semipermanente tone on tone in cream gel. Its special formula allows to get excellent results in brief times and with extreme facility, without twisting the natural color of the hair.
The true innovation of the formula is the total ammonia absence and etanolammina; this characteristic reduces of 50% the degree of sensitization of the hair, making so the coloration tone on tone highly performante, but totally natural in the respect of the hair.
A range of 15 nuanceses divided in the natural families, gilded, dorati/ramati, coppered, tobacco, ‘' miscelabili between them and they work with the two specific emulsions Axenia Free Oxiding Emulsion 15 and 6 vols. pleasantly perfumed to the fruit. The nuanceses respect tones and reflexes of the oxidation coloration Axenia Lab Collection;
On the front he/she takes care of of the hair, very appreciated it is the mark BIOMED HAIRTHERAPY, a line of specific treatments: anticaduta, weak hair, regrowth, nutrition, devoted shampoo, finishing, protection of the color. Important Novelty Anticaduta of the Line Biomed Hairtherapy,riconosciuta for his/her innovative and technological qualities in the area ‘' treatment skin and hair. Intensive Complex is a new Treatment ‘' massive effect” to also fight with effectiveness the ‘' hairlosses in the cases more accented.
The mark of styling So ONE, that allows with his/her numerous references any “game” with the forms of the hair, it enriches his/her range instead with two new products for shining, illuminating and bright hair: Gel wet-glaze fissativa that crystallizes the hair with the wet effect” and Lux Silk - lucidante spray - how shiny and it makes splendid is the cosmetic color that that natural.
In the professional channel SOCO is also present with the mark KERAMINE H PROFESSIONAL: a complete range of technical products, curative and of styling for the professionals that want to offer a historical mark to his/her own clients, from the lived solid and believable, that thanks to his/her patented formulas and his/her active principles, for a long time combined to competitive prices, it is able to guarantee to all the bands of public produced by the elevated qualitative standards. Keramine H Professional includes: a line color that he declines in 51 nuanceses, 3 Oxiding Emulsions and a decolorante in dust compacts “dust free”, seven lines of treatment (anticaduta, antiforfora, rinforzante, ristrutturante, fines life color and specific shampoo) and a line of styling (ecological lacquer no gas, mousse and strong gel).
As it finally regards Look and Stars, the new reality of the world of the specialized franchising in the hair styling of elite, SOCO confirms his/her appointment in the support of a project that puts in the foreground the hairdresser and his/her dowries, with the presentation of two collections the year that you/they have the objective to enrich the hairdresser with novelty cut and hair style.
In the saloon Look and Stars the resale constitutes a specific program of job and the space in which it is realized you/he/she is conceived as a real angle boutique.
Observing the American market, that for a long time anticipates all the commercial tendencies, it is noticed that the saloons of the hairdressers develop in increasing way the interest for the part resale widening their entrepreneurial conscience. These new demands find answer in the “Concept-Store Look and Stars” that it realizes him through actual and elegant shows houses that, replacing himself/herself/itself with the traditional exhibitors, they add aesthetical value to the commercial proposal.
In line with the philosophy of the Concept - Store, Look and Stars has already started new projects: from the development of a collection of attire and accessories fashion to the throwing of products of beauty. From the sinergia between the tallest and ancient cosmetic tradition and the most evolved search it is born in fact with Cosmoprof 2007 the line Precious Look and Stars: a treatment day and night for the youth of the face, with two creams that exploit the benefits of the precious stones to hydrate and to guarantee the correct one I bring lipidico and they combine vitamins and precious proteins to prevent the wrinkles.
