COMPANY PROFILE
Founded in 1969 Vitalfarco started its activity with the formulation and production of hair care products.
In the seventies, when the Italian hairstyling market started requiring haircoloring products, Vitalfarco developed the formula for its first coloring cream which became soon its leading product.
In the following years the hairstylists’ requirements grew rapidly and the range of Vitalfarco’s products developed to meet them.
The great attention payed to the innovations of the chemical market in order to promote always vanguard products and the special care devoted to study products exclusively addressed to hairstylisyts, have been characterizing Vitalfarco since the beginning.
In the eighties, thanks to this philosophy and expecially to the high quality of its products, Vitalfarco started introducing its products in some European countries.
National and international success implied a gradual transformation of the company which led to move to a large and modern plant at the beginning of the nineties.
The constant attention to the hairdressers’ needs and the seriousness and care devoted to research and production of quality products, made Vitalfarco’s competence in the trichological field more and more recognized in the world.
The 90s are years of growth and consolidation, pursued without accepting to sell to the department stores in order to safeguard the trade mark Vitalfarco as an exclusive professional mark reserved to hairdressers.
Today investments are directed to a greater extent towards the study of high-technological products which provide the hairdresser with means capable of underlining his professionalism.
Actually Vitalfarco can satisfy any demand of the market and any need of its customers and thanks to the technological and advanced production system VITALFARCO is also able to offer a high standard both of production and packaging for private labels.
